The cancer of mammary glands is not jokes!

To make aware of the dreadful possibility of losing a breast because of breast cancer fightbreastcancer.ae (United Arab Emirates) placed a mannequin with one breast at Bare Essentials, a lingerie and swinwear boutique.

This was supported by breast self exam tags, stickers inside the fitting rooms as well as a website.

The campaign was launched by the Ministry of Health and is running during the months October and November.

Private hospitals and centres across the country are offering discounts on mammograms during this period.