A couple of new ad campaigns for McDonald's, ad agency DDB Helsinki gives us "The Birth". In it a couple celebrates the birth of their child with you guessed it a quick burger from McDonald's. The second comes from Cossette Vancouver which is actually a pretty cool billboard idea that displays an Egg McMuffin on a digital billboard that pulls real-time data to synchronize the rise of an Egg McMuffin with the sun, a timely reminder of breakfast at McDonald's.
Update: The digital billboard was originally erected in Vancouver, Canada in late 2014.
The Birth Credits:
Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Tapu Haro, Lauri Vassinen
Account Director: Jarno Lindblom
Account Manager: Inka Karvonen
Art Director: Heli Roiha
Copywriter: Annu Terho
Production Company: Also Starring
Producer: Ville Salminen
Director: Björn Sjöblad
Music: Humina, Juri Seppä
Post Production: Post Control
McMuffin Sunrise Credits:
Ad Agency: Cossette Vancouver
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Production Supervisor: Sue Barteluk