Be daring, be bold, be on the Edge. Two friends engulfed in an epic battle in the air in Samsungs latest ad out of R/GA New York. The film starts off by one of the guys throwing a gauntlet to his pal, as they respond to each other on their phones, using their styluses to send various kinds of messages. Finally meeting up at an airplane to take part in an all-out battle of tic tac toe while freefalling from the sky.
Creative Credits:
Ad Agency: R/GA New York
Client: Samsung
Creative Director: Anthony DeCarolis
Executive Creative Director: Tom Quaglino, Chris Northam, Eric Jannon
Copy Director: Jenna Livingston
SVP/Executive Creative Director: Taras Wayner
Head of Film: Kat Friis
Senior Broadcast Producer: Susan Crimley
Business Affairs: Joanne Rotella
Executive Producer: Ellen Kim
Director: Phil Joanou
Director of Photography: Steven Petitteville
Production Company: MJZ
Editor: Pete Koob
Editorial Company: Cut & Run
Colorist: Tom Poole
Music: Robert Etoll