Iconoclast director Jérémie Rozan unveils the dreamlike music video for Brodinski’s new track, “Us” featuring Atlanta rapper Bloody Jay, off his forthcoming album Brava, out March 2nd via Bromance Records/Parlophone/Warner Records. Brava is the hotly anticipated full-length debut from the French DJ/producer, and promises to be heavy on more collaborations with other Southern rap and producing heavyweights, including Slim Thug, Peewee Longway, and iLoveMakonnen.
Jérémie Rozan teams with Brodinski to create a smoke-induced Eastern fantasy that is by turns playful, disturbing and beautiful. The clip opens with a view of the skyline from the penthouse floor of the Shanghai Hyatt, where Brodinski lounges in the middle of a gang of real-life Triad boys. After smoking an opium-like drug, Brodinski lands in an ancient Chinese village and begins to navigate a fantastical world of both delight and menace.
Rozan unleashes a disorienting clash of visuals from the Western world, ancient Chinese culture and the futuristic newness of Shanghai. From traditional Chinese dancers twerking, to animatronic toys being walked on a leash, to a suspended motorcycle swinging through the air; Rozan’s richly colored vignettes blur the line between delusion and hyper-realism, as the throbbing tones and distorted crooning of the music propel us through the drug-fuelled trip.
Jérémie Rozan is a filmmaker and the founder of Surface to Air - a unique international company that transcends creative realms, from fashion to graphics, photography, design, music and film. Special collaborations with the likes of Louis Vuitton, Givenchy, and i-D, along with a complete ready-to-wear collection are just a small part of his iconic brand. Rozan has directed music videos for the likes of Justice, Chromeo, The Streets, and Kid Cudi, and is represented by Iconcolast internationally.
Credits:
Director: Jérémie Rozan
Production Company: Iconoclast
EP: Edmond Tao
Producer: Elias Belkeddar
DP: Alexis Zabe
Post Production: Nightshift
Editors: Walter Mauriot, Marie Charlotte Moreau