Mooqla Barbie

The Wake Up Call - How No Sleep Got This Art Director His Dream Job In Advertising


Martin Nørgaard Furze was looking for a job and wanted to create and impactful job application that stood out from the rest. Martin, and brilliant young art director created The No Sleep Wake Up Call, a direct mail containing : No Sleep pills that woke you up. A resume made to look like a doctors medicinal prescription. A business card printed on a pillow with the information on the back.
All hand delivered by a doctor on agency house calls.

His job application consisted of the following:
I created an alias called No Sleep. An art director who never sleeps and is always brimming with ideas. So when applying for a job I made The No Sleep Wake Up Call. A direct mail containing :
No Sleep pills that woke you up.
A resume made to look like a doctors medicinal prescription.
A business card printed on a pillow with the information on the back.
All wrapped up in a box and hand-delivered by a doctor on agency house calls.