Mooqla Barbie

New PSA: Letter to the Blind Government from National Assembly of Persons with Disabilities


Letter to the Blind Government from National Assembly of Persons with Disabilities of Ukraine

Brand: National Assembly of Persons with Disabilities of Ukraine

Story: The last children’s book in Braille type was published in Ukraine 23 years ago. When the problem became seeable on a national scale, National Assembly of Persons with Disabilities of Ukraine of informed the public officials that they were the only ones who failed to see it and sent the Letter to the Blind Government – official letter in Braille type.

Credits:
Advertising Agency: Talan Group, Kiev, Ukraine
Creative Director: Maxim Boritko
Art Director: Evgeny Posokhov
Copywriter: Pavel Khaylo