The medicine for headache Veleda distracts on itself a painful migraine
On prints of South African branch TBWA\Hunt\Lascaris of drop Veleda are presented in a nonconventional role for itself.
Medicine here — a way to distract a headache. The migraine on prints is habitually compared to barking dogs, jackhammers and even with dancing demons. Veleda acts in a role of the person which can neutralise a noise source — the priest, barman with beer, the butcher with a garland of sausages in hands.
Prints have received the bronze award at competition of South African advertising The Loerie Awards.
