Bobbi Brown is the latest to be influenced by the Moroccan resurgence—she created her fall line Marrakesh Chic after a trip to the country with her husband a few years ago. "It was such an amazing trip and I was so inspired by so much that I saw there, especially the incredible rich earthy colors that dominated the cityscapes and the rural vistas that we traveled through," she said in a press release. "As soon as I got home, I started developing ideas for a seasonal collection featuring a new eye shadow, based on what I had seen and experienced there."

That new shadow, the Rich Color Eye Shadow, is an intensely pigmented  hybrid of a powder to cream. Bobbi recommend applying it like a traditional shadow, using a brush. The shadow comes in 8 colors, $24 each, available on BobbiBrown.com.