Ariel via Saatchi & Saatchi London are launching a pan-European campaign that moves away from the traditional product demos of detergent TV ads, and focuses instead on people as clothes and their relationships with them. In this opening UK spot, a woman complains about her husband's new hobby, and garish kit.
Brand: Procter & Gamble;
Agency: Saatchi & Saatchi;
Country: United Kingdom;
Category: Household, garden & pets;
Client: Procter & Gamble;
Production: Production International/Crossroads Films.