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Google Play - California Inspires Me: Mark Mothersbaugh

Devo lead singer, Mark Mothersbaugh, speaks on growing up legally blind, despising music until he saw the Beatles, and how Devo got it's name in California Inspires Me, a Google Play x California Sunday Magazine collaboration.

The latest installment of "California Inspires Me," an ongoing partnership with Pop-up Magazine's pub, California Sunday, celebrating how the state of California has shaped careers of successful artists. Previous installments included pieces on Jack Black, Mike Mills, and Thao Nguyen.

For the February issue, the team interviewed Devo’s Mark Mothersbaugh. In his video piece, animated by Madrid-based directing duo Manson, he talks about growing up legally blind and the wonders of seeing clearly for the first time, his disdain for music until he saw the Beatles live on the Ed Sullivan Show, and how the Kent State tragedy impacted his band and influenced their name choice. As art purists, the band was surprised by all the record label attention they received after the band hit it off big with “Whip it.” They never thought of music as making a hit single, they just wanted to share their message.

Creative Credits:
Client: Google Play
Global Director of Marketing: Brian Irving
Marketing Manager: Zena Arnold
Product Marketing Manager: Robin Gonterman
Director: Manson
Animation: Manson

Music: Shannon Ferguson
Sound Production: Youth Radio

Agency: BBH, Los Angeles
Executive Creative Director: Pelle Sjoenell
Creative Director: Josh Webman
Creative Director: Peter Albores
Design Director: Florencio Zavala
Art Director: James Beke
Copywriter: Tyree Harris
Business Director: Derek McCarty
Account Lead: Raquel Castro

California Sunday
Publisher, President: Chas Edwards
Producer, "California Inspires Me": Derek Fagerstrom
Project Manager: Whitney Lynn
Account Executive: Noelle Kaplan
Front End Developer: Amelia Kaufman