TENA Men challenges the stigma of incontinence in a new hilarious campaign

With one in four men experiencing urine leakage at some point in their lives, TENA Men is now taking new measures to remove the seriousness and stigma from the issue. A lot of men deal with this, but no one talks about it – using the humour of Stirling this campaign endeavours to change that.

The campaign features a character called Stirling Gravitas. He’s a guy who is in control of every aspect of his life; his masseuse, his pet lion, even the laws of physics. Through a series of engaging and humorous videos, Stirling will show how he stays in control of his own life and offers lifestyle tips, hints and exercises to control urine leakage.

Stirling will also be introducing the public to his personal twitter feed where he will give exclusive insight into his well-maintained life and provide musings, advice and worldly observations from a man of a certain age. Follow him @S_Gravitas.

Launching on March 11, the Keep Control campaign has been created by TENA Men to remove the stigma from the subject and show men that urine leakage doesn’t have to stop them staying in control of their lives.

Meta Redstedt, Global Brand Director at TENA Men, comments:
“Urinary issues among men are much more common than most people know and can have a negative impact on life. With the TENA Men campaign we want to make men aware how common this is and that there are products to deal with it, so men can keep control and their quality of life can go back to normal”.

Creative Credits:
Creative Agency: AMV BBDO
Creative Directors: Toby Allen & Jim Hilson
Copywriter: Prabs Wignarajah
Art Director: Jeremy Tribe
Agency Planner: Tom White, Pippa Morris
Agency Account Man: Sarah Douglas, Alex Bird, Laura Etherington
Agency Producer: Polly Lowles
Media Agency: Zenith Optimedia
Media Planner: Guy Abrahams
Media Partner: Be On
Director: Jeff Low
Post-production Company: The Mill
Editor: Saam Hodivala @ Work
Audio Post-production: Aaron Reynolds @ Wave Studios
Production Company: Biscuit