Timing is everything...This PSA was timed to coincide with Doritos announcement of the top 10 finalists for the PepsiCo-owned brand's "Crash the Super Bowl" ad contest.
You wouldn’t love it if you knew what it was made from.
Tell Doritos and PepsiCo to adopt a responsible palm oil policy, and save our rainforests.
Some Doritos flavours contain palm oil. Doritos' parent company, PepsiCo, buys 427,500 tonnes of palm oil every year. Palm oil production destroys rainforest and threatens species to the point of extinction.
This deforestation results in the death of over 1,000 Sumatran orangutans every year. This is the ad that Doritos don't want you to see in 'Doritos Crash The Superbowl 2015.'
Sum of Us is a world-wide movement focused on creating a better global economy. We want governments to answer to people, not corporations. Our focus is on ethical consumerism, from the sourcing of products to the rights of workers to fair treatment. We’re building a world that puts the needs of people and the environment above short-sighted greed for the good of all of us and our world.