A new ad campaign launched today introducing a new vision for McDonald's with an animated commercial called "Arch enemies." In it the fast food chain illustrates its renewed focus on "lovin'" by showing characters that have long been enemies -- the Smurfs and their antagonist Gargamel, Batman and the Joker, a Chicago Bears fan and a Green Bay Packers fan, Freddy from "Nightmare on Elm Street" and Jason Voorhees from "Friday the 13th," with one big difference, these encounters end happily...cue new tag line: Choose Lovin'.
The song featured in the ad is “Love Is Endless” by MoZella.
Creative Credits:
Advertising Agency: Leo Burnett