Pirates,” the latest installment in the ongoing 1-800 Contacts campaign, is a seafaring tale of chaos made more intense by forgotten contacts. The spot reunited Timber with agency Pereira & O’Dell, Epoch Director Phil Morrison and Arcade Editor Greg Scruton to craft the high seas hi-jinx.
Timber was tapped to supervise Director Phil Morrison’s massive green screen shoot and execute the visual effects that would take the pirates from dry land to open ocean. To produce an authentic, fog-soaked pastiche, the ship scene was filmed with smoke, which created the unavoidable consequence of green “spill” that was suppressed in post by Dave Hussey of Company 3 and the Timber team. To place the ship in its watery context, Timber scouted docks to film with the exact height and dimension for perfect background plates; they then used tracking and projection to help unite the ship and sea elements seamlessly. To further enhance the cinematic feel of the commercial, Timber concepted and created a burning ship and a frenzy of sharks.
The spot’s concept was massive, and we wanted to add elements that would provide thematic visual interest. The agency and Phil said ‘go for it,’ and that’s exactly what we did,” says Timber Partner & Creative Director Jonah Hall. “Burning ships and sharks – that’s a veritable visual effects playground. It was pure enjoyment.”
Creative Credits:
Client: 1-800 Contacts
Advertising Agency: Pereira & O’Dell
Chief Creative Officer: P.J. Pereira
Vice President, Executive Creative Director: Jaime Robinson
Creative Directors: Jason Apaliski, Robert Lambrechts
Art Directors: Tim Delger, Brett Beaty
Copywriter: Katie Brinkworth, Simon Friedlander
Senior Broadcast Producer: Elisa Moore
Production Company: Epoch
Director: Phil Morrison
Director of Photography: Reed Morano
Executive Producer: John Duffin
Producer: Phillip Rose
Visual Effects: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
EP: Chris Webb
Head of Production: Michael Theurer
Lead Smoke Artist: Chris Homel
Assistant Smoke: Austin Hickman-Fain
Producer: Emily Avoujageli
Editorial Company: Arcade Edit
Editor: Greg Scruton
Assistant Editor: John Gallagher/Ryan Andrus
EP/Managing Partner: Damian Stevens
EP: Nicole Visram Producer: Gavin Carroll
Color: Company 3
Colorist: Dave Hussey
Music: Future Perfect
Executive Producer: Maxwell Gosling
Sound: 740 Sound
Sound Designer: John Martin
Mix: One Union