A new integrated campaign for Expedia debuted across the U.S. from advertising agency 180LA. Featuring TV/online spots "No Excuses" (:30) and "Someplace New" (:15), both spots were directed by Cap Gun Collective director Tom Haines.
To entice viewers to seize the day and take the trips of their dreams, this campaign is set in and around Tokyo – including inside the city's iconic Robot Restaurant. There, robots and lasers dance to Grimes' "Genesis" track, and one bold young traveler has the time of her life experiencing new foods, meeting new people and even taking a turn at karaoke.
Creative Credits:
Ad Agency: 180LA
Chief Creative Officer: William Gelner
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Copywriter: Ben Bliss
Art Director: Marcus Brown
Head of Production: Natasha Wellesley
Senior Producer: Erin Goodsell
Head of Account Management: Chad Bettor
Associate Account Director: Brooke Stites
Account Manager: Mackenzie Walen
Production Company: Cap Gun Collective
Director: Tom Haines
Executive Producer: Jason Botkin
Producer: Benjamin Mann
Director of Photography: Steven Annis
Editorial Company: Melvin
Editor: Dave Groseclose
Producer: Brian Scharwath
Music Track: "Genesis" by Grimes
VFX and Finishing: The Mill
Colorist: Adam Scott