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Reebok: Be Ventilated Featuring Kendrick Lamar


For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when "fitting in" means following someone else’s lead, Reebok is encouraging us to move in your own direction. Claim your distinction. Be bold.
Inspired by Kendrick Lamar’s definitive and powerful lyricism, the spot brings a collaboration that invites viewers to do your thing… a little differently.