Moving tracks -a mobile site we recently launched in Poland for the 'Run With Heart Foundation' in partnership with Warner Music, Universal Music and Sony.
Moving Tracks was created to help curb the childhood obesity epidemic by finding an effective and fun way to kids to get moving. Its a simple mobile site that lets kids listen to exclusive, unreleased songs, but on one condition... the track only plays when GPS detects they are actually running.
The project is ongoing, but in just the first few weeks of the campaign we managed to reach over 500 000 people with our idea, got some of Poland's biggest music acts involved, got the Run With Heart Foundation the most PR in their charity's history and encouraging kids all over Poland to get outside and get moving.
Creative Credits:
Advertised brand: Run With Heart Foundation
Advert title(s): Moving Tracks
Advertising Agency: Saatchi & Saatchi / Interactive Solutions, Warsaw, Poland
Kamil Majewski - Creative Director
Patrycja Lukjanow - Art Director
Piotr Osinski - Copywriter
Rafal Bauer - Designer
Piotr Jakubowski - Ilustrator
Grzegorz Michlicki - Programmer
Michał Księżuk - Creative Technologist
Olga Dąbrowska - Account Manager
Eliza Kurek - Agency Producer