Virgin Atlantic is encouraging people to “Let It Fly” this year by getting out into the world and making their dreams and ambitions a reality. In the clip, we join a fictional entrepreneur on the trip of his lifetime as he travels to London to pitch a big idea. Throughout his adventure – from jotting down ideas on a paper napkin to amazing the crowd at the “mother of all meetings” - we get an idea of how Virgin Atlantic offers unforgettable experiences for travelers who want to get the most out of life.
The film was created to celebrate people who are hungry about new adventures and making the most out of any opportunity life throws at them.
Production Credits
Project name: ‘The Idea’
Client: Reuben Arnold (Brand and Customer Experience Director), Simon Bradley (VP, Marketing, North America, Jenna Lloyd (Marketing Communications Manager, North America), Hamish Rickman (Head of Brand Engagement), Laura Stephen (Campaign Manager)
Creative agency: adam & eve DDB (UK), Figliulo & Partners (US)
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Creative Directors: Richard Brim, Daniel Fisher
Planner: Toby Harrison
Production company: Rogue Films
Director: Sam Brown
Editor: Amanda James
Soundtrack name and composer: ‘Personal Jesus’ by Depeche Mode. Composed by Gore.
Voiceover: Andy Serkis
Post-production: MPC
Audio post-production: Wave
Exposure: TV, cinema, VOD and owned channels