The questions of ‘What is jac5?’ and ‘What is happening on the 11.11.11?’ have been playing across social media for weeks with jac5’s Facebook and Twitter pages buzzing.
‘Is jac5 a new super yacht...?’
‘Is jac5 a street art collective...?’
‘Is jac5 Michael Jackson’s kid’s new band...?’
We can now exclusively reveal the answer… 11.11.11 (11 November 2016) marks the international debut of jac5, a luxury men’s underwear brand that delivers comfort and style for the key essential in a man’s life – his underwear.
The new men’s underwear brand, jac5, launches its worldwide shopping portal – www.jac5.com as well as opens its first retail concept store, in Hong Kong’s trendy Sheung Wan district. jac5 is the thinking man’s solution to all that isn’t quite right with what is available in today’s marketplace and the brand has addressed, and solved, the age—old problems of itchy waistbands, uncomfortable fits, mediocre manufacturing, and products with a short life span and no sex appeal.
For jac5, it's all about delivering style and comfort. Founded by Jim Christopher, jac5 uses his five much-loved Jack Russell terrier dogs as inspiration and mascot for the brand. The personality traits of Jim’s Jack Russells—Loyal, Super Smart and at times Barking Mad—have not only been a guiding influence in all that jac5 has created, but they are also the names of the three distinct lines featured in the brand’s debut collection.
Jim Christopher, founder of jac5, explains: “I felt there was a void in the men’s underwear market. Quality, style and comfort were in decline, and so I decided to assemble the best possible team to create an irresistible product line of men’s essentials. jac5 is a brand with a sense of humour, and we don’t take ourselves too seriously—except when it comes to design and quality.”
The jac5 store offers a unique retail experience, the world’s only men’s underwear art gallery. A truly modern fusion of art and underwear, the jac5 store is cosmopolitan, international, and interactive. It is also a great art space that supports up-and-coming artists from Hong Kong and around the world through the jac5 Art and Undies programme, full details of which will be announced shortly on www.jac5.com.
Online, jac5 promises a hassle free shopping experience with free international shipping delivered to your doorstep in the brand’s premium packaging, a re-usable, zipper mesh envelope. It is quality that brings a wry smile to the man who wears it: the perfect gift for a man to himself and the perfect ‘intimate’ gift from a woman to her special man.
See the collection.
Photos & text Copyright jac5.