Mooqla Barbie + US fashion designers

Blood is the New Black: Holiday Campaign & Video

Today, Blood is the New Black released its Holiday 2016 promotional campaign. The 5-minute short film, directed by Demonbabies (Jesus Rivera) takes inspiration from Jean Rollin films of the 70’s. The occult tinged film follows two young women as they take a journey to the dark side with the help of an enigmatic man they meet at the cemetery.

After a psychedelic freak-out induced by a mysterious potion, the characters find themselves under the spell of a beautiful Witch – all the while wearing over 30 new designs from the Blood is the New Black holiday collection. A fourteen page look book featuring stills from the film accompanies the video – also designed by Demonbabies.

According to Demonbabies “inspiration for the film came from all over the place. I wanted to make a mix of something pretty, something psychedelic, something funny and something creepy.” The film’s brightly colored psychedelic scenes, 70’s era campy horror, and satanic virgin sacrifices somehow seem the perfect vehicle for Blood is the New Black tees, a company always known for pushing boundaries with its arsenal of artist designed tees. How did the two merge?

Demonbabies says he was “watching a lot of Jean Rollin’s films from the 1970’s like ‘Shiver of the Vampire’ when developing the concept. It was a huge influence on my process. That and all the psychedelic potions I was injecting into my forehead.”

The Holiday 11 collection features designs by over 30 artists, including a capsule collection created in collaboration with Soundscreen Design. The collection entitled “Genrefication” features prints by Nick Zinner (Yeah Yeah Yeahs), Hisham Bharoocha, and other artists – each design focusing on a genre of popular music. In addition, the Holiday features designs by artists including Dan Rocca, Demonbabies, Bobby Whigham, Fumi Nakamura and more – adding up to over 60 new graphics.

The tops are available for both men and women, in an assortment of bodies ranging from unisex supima cotton long-sleeve dip-dyed tees to slub French terry hi-low sweatshirts for women. All Blood is the New Black tees are sewn, dyed, and printed in Los Angeles.

Nocte Virginis - Blood is the New Black Holiday Collection 2016 from Blood is the New Black on Vimeo.
Photos & text Copyright Blood is the New Black.

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