Danish brand minimum has evolved into a well-established and acknowledged brand stocked in stores throughout Europe, Asia, Australia, and Canada, and is presented in 25 showrooms worldwide.
Minimum put a great effort into making the right design and fit in every collection. They aim at giving their customers high quality products, unique details, and a feeling of having fun wearing them, yet affordable.
Their collections are inspired by the urban pulse and evolved into sharp designs reflected by the present trends.
Minimum is a lifestyle brand contributing to the basic wardrobe, as well as providing conspicuous items for special occasions.
Minimum was established in 1997 by Peder Tang as a small retail shop in the centre of Aarhus, Denmark.
See the collection.
Photos & text Copyright Minimum.