Samira Algoe graduated from the Amsterdam Fashion Institute in 2016. Shortly after graduating, she established the label Z E M to shape her ideas about menswear. The label focuses on rediscovering the archetype of menswear in a modern perspective: old becomes new.
By a gentle and native approach of this archetype, Algoe studies the identity of men. With Z E M she tries to discover the vulnerable side of men by pushing the boundaries of menswear.
Minimalism, an eye for detail, and ensuring high quality is essential. Z E M is wearable clothing for the confident, open-minded men who are comfortable in their own body.
The inspiration of Algoe grew from studying classic men’s swimwear; from this point the atmosphere was originated. This spring/summer 2016 collection is dominated by the sun, sea, and beach. Soft, fresh tones, as summer feels, portray the image of the collection. It reminds one of pure daylight, with an addition of a few dark tones. Algoe: “In my designs my signature clearly visible, I try to find and push the boundaries between masculinity and femininity.”
The materials used by Algoe are among others transparent silk cotton combined with cotton poplin, water resistant polyester in the form of a trench coat and a fluently jacquard woven cotton blend. Accessories that cannot be missed this summer, such as a bag and beach towel, will be presented as well.
See the collection.
Photos & text Copyright Z E M.